Why Your Business Should Include Reviews If the customers are always right, why not invite them to share their experience with your business or website? You can use online reviews to help your customers make purchasing decisions — and it’s a great way to grow both traffic and sales.
3 Trends in Landing Page Design That You Can Use Right Now If you are looking to refresh your website’s look and feel, nothing can beat referencing current design trends. Whether it’s your homepage or product page, creating modern landing pages will help you attract users and can even encourage them to stay on your website longer.
Why Does Your Website Rank So Poorly in Google You likely want your site to be among the first results in search engines. That’s why it’s always surprising to see so many people doing things that make their sites rank worse in search engine results.
What Is a Brand Persona and Why Do I Need One? Every piece of communication you have with a customer tells them a little something about you (or your business). That personality is your online persona, or brand persona. Believe it or not, a brand persona can impact whether a visitor clicks a button, fills out a form or makes a purchase.
3 Deadly Content Curation Sins to Avoid Content curation is the process of searching the web for the best content in your niche area and pulling it together for use on your blog or social platforms. Done right, this marketing strategy will save your social presence and blog.
How to Make a Product Page that Converts A great product page is the best predictor of success for your eCommerce site or store. Your site’s most valuable traffic is on the product pages that convert online shoppers into online spenders. People who view these pages are already thinking about your product, so it’s important to learn how to optimize them for eCommerce success.
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