Holiday Tip #4: Win your customers over with rave reviews and more

Close the Sale This Holiday Season

Welcome to the final issue of the holiday guide! In this issue, we’ll show you how to make your products look more attractive to potential customers and entice them to complete a purchase.

Show Product Reviews

Reviews are good news. Some 84% of consumers trust online reviews as much as they do a personal recommendation from a friend. Enable this feature to automatically request product reviews from customers who have purchased from you.

Make Your Products Scarce

Use supply and demand to your advantage. Stores that make a product scarce in some way create the highest increase in conversions. Display a badge to let your customers know when a product is on sale, running out or out of stock.

Add Product Recommendations

Guide your customers in the right direction. More than half of online holiday shoppers said they purchased an item that was recommended directly from a retailer. Use a rotating carousel to show products with titles such as “Similar Products” or “Customers Who Viewed This, Also Bought” to encourage comparison shopping and provide inspiration for gifts.