As our offering of services continues to grow, we're constantly looking for ways to improve the developer experience by listening to your feedback. Today, we're announcing a redesign of our developer site so that it's easier to find the things you need to integrate Facebook into your app or website. Some developers will see the changes immediately and the site will fully be available to everyone in a few weeks.
Our developer site is our primary means of interacting with our community, and we want it to be as useful and as clear as possible. It is the entry point for you to learn about integrating with Facebook. You can discover the features and products available to you, as well as access the tools, dashboards and resources to manage your apps.
The new design and interface will make it easier for you to:
- Manage your apps and configure Facebook integrations
- Navigate our improved documentation
- Submit your app to Facebook App Center with a simplified flow
- Find and report bugs with a faster response turnaround
- Learn about the latest updates and news relevant to you on our homepage
When you first visit the new site, you'll be prompted to take a quick tour of the changes so you can learn more. As always, we'll keep listening to your feedback for ways to improve the Facebook developer experience.
The Facebook and Parse teams are hosting and attending some great events in December. We'll have team members at the following events this month:
AppNationV – December 3-4, 2013 – San Francisco, CA
Deb Liu, Director of Platform Monetization at Facebook, will be opening the event as the feature keynote for AppNation V, at 9 am on December 3rd. In addition, Peter Yang, Product Marketing Manager, will lead a workshop on how to build and grow your app using Facebook Login at 12:45pm on December 3rd.
London Parse Developer Meetup - December 4, 2013 – London, England
Register today to join us for the first of our London Parse Meetups. Just like our US meetups, we'll have beer, food, and the opportunity to meet other developers from the community and members of the Parse and Facebook teams.
Bay Area Parse Developer Meetup – December 5, 2013 – San Francisco, CA
This month's Bay Area Parse Meetup will take place at General Assembly in San Fransisco. We'll have a pizza truck, beer and wine, and great talks from the Parse team. Parse Software Engineer Thomas Bouldin will give a talk on building "psychic" apps using Parse Push, and Software Engineer Stanley Want will speak about building scalable apps on the Parse platform. Register today to meet other developers from the community as well as members of the Parse and Facebook teams, and learn more about building on Parse.
AngelHack AppHack - December 8, 2013 - San Jose, CA
We're looking forward to participating in the final AngelHack AppHack hackathon for the year with developers around the world. Developer Advocates from the Parse and Facebook Platform teams will be giving introductions to Parse and answering any questions you may have about your integrations at the San Jose event.
LeWeb – December 10-12, 2013 – Paris, France
Join the Parse and Facebook teams at Le Web in Paris, France. We have a few Facebook leaders speaking at the 10th annual conference: Ilya Sukhar, Parse CEO, will be talking about Parse's origin and how it's changing the way Facebook offers developer services; Chris Daniels, VP of Business Development, will cover Facebook's strategy around partnerships and the shift to mobile; and Sriram Krishnan, Platform Product Manager, will discuss the success thus far of mobile app ads. We'll be in town all week so please email us at community@parse.com if you'd like to meet and chat.
We look forward to seeing you at one or more of the events we're attending this month!
Earlier this year, we posted about the value of a Facebook logged in user for mobile games. Since then, many developers have mentioned that people who log in with Facebook are more engaged and monetize better than people who sign up through other options. Below, we've highlighted a few examples of apps that are seeing strong results from using Facebook Login.
Applauze: Facebook Login users are 27% more likely to be repeat ticket buyers
Applauze, a Parse-powered app, lets people easily discover and buy tickets for concerts, sports, and other events. Applauze found that, compared to people that use other sign up options, Facebook Login users:
- Account for 70% of their top 100 spenders
- Return to the app 20% more often and are 27% more likely to be repeat buyers
- Spend more per order on average
Threadflip: Facebook Login users spend twice as much time in the app
Threadflip offers a simple and intuitive way for people to buy women's fashion. Threadflip found that Facebook Login users:
- Spend twice as much time using the app
- Are 38% more likely to make a purchase in their first week of using the app and 50% more likely to make a repeat purchase in their first month
- Perform 3x as many social actions (likes, follows or comments), and are 2x more likely to invite users from their social networks
- Have a 30% higher average lifetime value
Cooliris: Facebook Login users are 50% more likely to initiate conversations in the app
Cooliris is a personal media hub for people to view all their photos in one place and share in private groups. Cooliris found that Facebook Login users:
- Are 50% more likely to share their photos and invite 2x more friends to groups
- Are 50% quicker to initiate Cooliris conversations, a private messaging service within the app
Swell Radio: Facebook Login users listen and interact more
Swell Radio lets people listen to personalized news and information radio stations from their mobile device. According to Swell Radio, Facebook Login users:
- Listen on average 8% longer per session
- Like and bookmark tracks more frequently
Learn how you can integrate Facebook Login today and follow our Login checklist to drive up your app's sign up conversions.
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