facebook Jen-Fu 你好, A new post has been added to the Developer Blog. Beyond Installs: Announcing Mobile App Ads for Engagement and Conversion 明天,10月2日 4:00 Published by John Ketchpaw We originally launched mobile app ads to effectively drive installs, and today we are announcing a new way to use mobile app ads - to drive engagement and conversion. Last year we launched a way for developers to reach the right audience, at scale. So far this year, mobile app ads have driven over 145 million installs in the Google Play and Apple App stores. However, app discoverability is only one of the challenges of building a mobile app. Developers are also faced with the challenge of getting installed users to return and remain active within their apps. According to a study by Localytics, a Mobile Measurement Partner , 66% of app users only open apps between one and 10 times. Now mobile app ads can keep existing users active within your app, even after they install. You can now us...